Digital Sales Marketing Email
When I came to this company, their email templates were out-of-date, busy, and didn't translate well to mobile. Added considerations were that HTML email builds were frequently built by designers with little coding experience, and that occasionally there was a need to move sections around for special messaging.
My solution was to create a modular table structure: rather than everything in one huge table, each section is it's own table and can easily be moved around without breaking the email. I also bumped up the font-size, added more white space, and moved the company from using image buttons to html buttons, which work even when the user has images off.